Under Armour UA designs, develops, markets, and distributes for men, women, and youth worldwide. The company was founded in and is headquartered in Baltimore, Maryland. UA started by creating an entirely new type of athletic apparel. Options call it performance apparel. Today, the company offers a wide array of athletic apparel, footwear, and accessories. Is this an options to buy stock options on UA as it soars to new highs? Or should you buy options options on Under Armour as it pulls back? Simply put, UA is an options growth story. The better than expected performance will be driven by expanding the number stock stores that are selling their products as well as stock other in-store sales concepts that have been successful on a more limited basis. As these new marketing strategies ramp up to full speed they should send revenue and earnings growth well beyond current expectations. But the bears have a compelling case as well…. UA has carved out a nice niche market. But in order to start playing with the big boys of athletic apparel, like Nike NKEthey need to break into the footwear market. Until UA can make in-roads into the ultra-competitive athletic shoe arena, the stock has limited upside. Traders have been buying stocks with the majority of their revenue coming from domestic sales. And at the same time, they were shorting the stocks of multi-nationals in the same industry with exposure to Europe and Asia. They did this because they saw the US as the strongest economy. And companies selling almost exclusively to American consumers were likely to outperform those with huge exposure to slowing consumer spending in Europe and Asia. This pair trade in the athletic apparel industry was done with UA and NKE. This has been a great trade in the second quarter. But if traders unwind these positions, it could send shares of UA down sharply in the next month. Call Or Put Options? A former banking executive, Corey Williams is the Chief Options Strategist and co-editor of our well-known daily newsletter, Options Trading Research. It was this decade in banking where Corey discovered the most important skill an options trader can have— the ability to analyze a company or sector to determine its likely future direction. Email required; will not be published. You can use these tags: Simply sign up to receive our FREE Options Trading Research newsletter and The BEST Options To Options Right Now! Terms of Use and Privacy Policy. CANADIAN RESIDENTS - DO NOT USE, please click here. Home About Us The Experts Gordon Lewis, Chief Options Strategist Marcus Haber, Options Strategist Free Reports Premium Services Advanced Options Adviser Options Trading Wire Options Articles Breaking News Call Or Put Options? Stock Options Trading Technical Analysis The Spread Trader Unusual Options Trading Activity Free Sign-Up Contact Us Member Log-In. Call Options Or Put Options On Under Armour UA? Corey Williams June 27, 0 Comments. About the Author Author Profile. Call Options Or Put Options On Ford F? Call Options Or Put Options On Bankrate RATE? Call Options Or Put Options On Walt Disney DIS? Subscribe If you enjoyed this article, subscribe to receive more just like it. We never share your info. Leave a Reply Click here to cancel reply. MGM Resorts Options MGM: FOLLOW OPTIONS TRADING RESEARCH. FREE SPECIAL OPTIONS REPORT Free Report! MEMBER LOGIN Username or Email Password Forgot Password? REAL-TIME STOCK AND OPTION QUOTES… Get Stock Quote: Options Trading Research About Us Our Experts Premium Newsletters Contact Us Whitelist Stock Terms of Use Privacy Policy Advertise With Us. Turn Wall Street Stock Your Personal Cash Machine! Options Categories Options Trading Options Trading Strategies Options Trading Basics Unusual Options Trading Activity Stock Options Trading Covered Call Writing Investing in Options Online Options Trading. Follow Us Online Connect with Us on Facebook Follow Us on Twitter. Page last updated
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